Schemes to Get Patients
The psychiatrists and psychologists engaged in this human trade resorted to more unethical and illegal marketing tactics than one can easily count. As well as hiring patient brokers (also known as “head hunters” or “bounty hunters”) to find patients, psychiatrists secured cash bonuses, vacations, and other awards for themselves and their staff for each tip that lead to a hospital admission. In one case, an internal memo established the operating policy that staff had to govern themselves by: “Be vigilant against employees trying to help callers over the telephone instead of bringing them in.... Monitor incoming calls to ensure that clinical screening or phone diagnosis does not result in lost admission.” Routinely, these facilities infiltrated Alcoholics Anonymous and other non-profit recovery groups and approached employee assistance representatives, police officers, emergency room aides and parole officers, offering them rewards for delivering prospective patients possessing lucrative insurance. According to a recruiter, psychiatric hospitals routinely had pizza and cookies delivered free to police departments and emergency room staff to encourage referrals of patients.
The $400 Million Swindle continued...
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