According to information obtained by Freedom, Professional Media Services Inc. (PMSI), of Newton, Massachusetts, received at least $1 million from NIMH in 1993 and 1995 alone. PMSI specializes in public service announcements for radio and television, and similar notices for magazines and newspapers.
If a past campaign by PMSI on behalf of the Department of Housing and Urban Development is any measure of the extent of its current efforts on behalf of depression, at least 400 television stations, 1,350 radio stations, and 2,500 magazines and newspapers have carried NIMH’s message.
Unlike other NIMH grants that can be readily viewed in the NIMH contracts and grants data base, however, no information is provided regarding grants to PMSI. No summary or abstract is on file regarding strategy or procedures to be employed. The information available on the data base, unlike other entries, is cryptic and terse: “Public education campaign on depression.”
The Selling of Depression continued...
    
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